BRAND IDENTITY, PRINT & DIGITAL COLLATERAL
Osteostong®
Bones. Strength. Balance. A Unique System For Developing Your Skeletal Strength.
OsteoStrong® is a unique place where you can go to improve your overall health by focusing on the one thing we all have in common: a skeletal system. The company was in need of brand refresh and supporting assets.
Osteostrong partnered with Pulse Creative and began the creation of a new brand identity that would reflect its key company values to its’ wide ranged target audience; Millenials, Gen X & Baby boomers. We dived into in-depth exploration of the band, strategy and competitors in order to create a new refreshed logo and supporting digital infographic blog posts and posters.
CLIENT
Osteostrong®
YEAR
2018
ROLE
Designer
AGENCY
Pulse Creative
< Old logo
THE CHALLENGE
Osteostrongs’ logo was due for an update. The logo lacked modernism and an appropriate mark that represented the mission and goal of the company.
APPROACH AND SOLUTION
Brand. Lifestyle.
Performance.
Osteostrong wanted to position themselves as clean, minimal, edgy and well-designed. The logo was created to symbolize the company as a unique place where you can go to improve your overall health with symbolism to it’s core target area; the skeletal system.
